About
Founded in 1990 by visionary Alex Lim, La' Mode Coiffure redefined Malaysia’s beauty landscape. For over three decades, we’ve blended precision hairstyling, luxury makeovers, and holistic beauty care with a commitment to education – mentoring tomorrow’s industry leaders through our acclaimed training academy.
Building on this legacy, Alex Lim launched Asian Model Icon: a global stage where pageantry meets professional modelling. We discover, nurture, and propel extraordinary talent worldwide, creating pathways for aspiring icons to shine across international fashion capitals.
Together, La' Mode Coiffure and Asian Model Icon embody innovation, artistry, and transformative empowerment – setting new standards in beauty and fashion.
Alex Lim,
Founder & Creative Vanguard
Mission
Empowering transformation through excellence.
We provide a trusted platform for growth, elevating confidence and refining personal style. Our mission is to ignite self-discovery and unlock potential – one exceptional experience at a time.
Vision
To build an enduring legacy that inspires the world.
We envision global expansion through franchises while championing courage, perseverance, and the relentless pursuit of excellence – lighting the way for future generations.
